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|"Why Almost Everyone Is Dead Wrong About
Creating Highly Profitable Sales Letters On The Net…and
How You Can Avoid The Lies and
Turn Your Website Into
A Cash Generating, Money Making Machine Overnight!"
You may be losing 1042% in the sales and profits that you rightfully deserve, if your website sales letter is based
on direct mail copywriting strategies. That's right… 1042%!
That's how much 'credibility based' web design, 'readability based' copy layout, secondary response
mechanisms and efficient download time can increase your sales and profits by. You see, the copywriting rules
for websites are dramatically different to copywriting rules in direct mail.
Unfortunately, most of the copywriting courses online today only teach the tired old 'mail order' methods that
have been around for years? They don't deliver the real truth about website copywriting?
Well, here is an extremely bold promise to you.
You are about to discover one of the first manuals ever to reveal the whole truth on creating sales letters that sell
on the Internet... Something that could explode your website sales into orbit...
A resource that is being endorsed by some of the biggest names in Internet marketing... Something people will
continue to talk about for decades to come.
And if you hang with me for a minute, you'll quickly see that resource is completely down to earth, quite simple to
learn and apply, and devastatingly profitable.
"How A Copywriter Came To Discover The Truth About Sales Letters On The Net!"
When he first attempted to create a sales letter for the web, Larry Eng was puzzled by some of the unique
challenges the Internet offers.
So what did he do? Well he went out and did what most people did. He went out and bought everything he could
on website copywriting.
He spent thousands of $ dollars on research… from low priced ebooks to high priced seminar tapes and
manuals. He studied the works of some of the biggest names in advertising!
Yet despite his efforts, some of the critical pieces were still missing.
He quickly discovered that only a few people in the world really knew, or were prepared to share the whole truth
about copywriting for the Web.
So he started looking in other places (both conventional and unconventional). He hunted through library books,
the Internet, marketing journals, HTML tutorials, transcribed interviews, old forgotten manuals...even phoned
Until FINALLY! He found those missing pieces.
But his relief quickly turned to anger…
You see, he was damn angry that he had to go to the ends of the Earth to get the whole story! And he was even
angrier that people were still getting ripped off with half baked, over priced products that simply didn't deliver for
That's when he decided to end the lies and put it all on paper…
|"Confessions Of A Website Copywriter"
The First 'Complete Guide' to Creating
Website Sales Letters That Sell Like
Nothing You've Seen Before!
|'Confessions of a Website Copywriter' contains all the research, all the experiences and all the critical
pieces of the puzzle that the other courses leave out!
In fact, the strategies in this course are so new and revolutionary, they are not being revealed or taught as a
whole by anyone else in the market!
That is an awfully big statement to make, but you don't have to take our word for it.
Just listen to what some of the biggest and most trusted names in Internet marketing are saying about it:
|"Increased Response By 73% In 7 Days"...
Confessions is much more practical than dozens of other title-rich but content-poor works that were too
useless to remember. In fact, 1 week after reading Confessions, I made some adjustments to my site. As a
result, my CR increased an incredible by 73%... thanks for your advice Lenny!
"Made Nearly $7,000 In 5 Days"...
Lenny I just wanted you to know that we used the copy techniques described in 'Confessions of a Website
Copywriter' to create a direct mail piece for sourcing new video production clients. Well, we made just under
$7,000 in the first 5 days of mailing thanks to you. I can't thank you enough!
Fire Dragon Video Productions
"10 out of 10"...
There is so much valuable copywriting advice in this manual, particularly the bits about how to write first
paragraphs and avoid negative words. And thanks to your manual, I’m not afraid to write web copy any more.
Well done, 10 out of 10.
Dr Mike Woo-Ming
"Never Before Seen Readability Techniques"...
Confessions of a Website Copywriter’ covers the same points on structuring a direct sales letter as Joe
Sugarman's books on advertising copy.
But I have not seen information on how the user's eye tracks the page covered elsewhere. This is especially
useful in understanding why highlighting text, sentences and paragraphs is so crucial to getting your letter
read. I expect this information will increase my website's readability substantially as a result. Thanks Lenny!
"Opened My Eyes To Credibility Based Web Design"...
Wow Lenny, this is the best manual I have ever read about website copywriting. The techniques and the
examples are so plain that anybody can become a master copywriter. The techniques and the examples are
so plain that anybody can become a master copywriter.
And you really opened my eyes to ‘credibility based’ website design (which I haven’t seen anywhere else
before). I recommend this book to anybody who wants to become successful on the Net.
"Split-Testing Is Just One Of The Many Gems"...
Confessions of a Website Copywriter is absolutely packed with valuable information and presented in a light
interesting way. It compares very favorable to “Make My Word’s Sell” only with up to date information.
The information on Testing was extremely useful, but this is just one of the many gems in your manual. In fact, I
was that impressed, I now keep a printed copy on my desk as a reference!
"One Of The All-Time Great Masterpieces!"...
This book will have a similar impact as the classic "Scientific Advertising" by Dr Claude Hopkins and the
books "Great Headlines Instantly" and "Classified Magic" by Robert D. Boduch, "eBook Secrets" by Ken
Silver, "Turn Words Into Traffic" by Jim and Dallas Edwards and the magnificent contributions by
marketers/copywriters such as Jay Abraham, Joe Vitale, Christian H. Godefroy, Allen Says, Dr Ken Evoy,
Dan Kennedy, Michael Senoff, Yanik Silver and Brett McFall.
Before doing anything else get yourself a copy of "Confessions of a Website Copywriter" by Lenny Eng
containing 47 Closely Guarded Secrets to Creating Turbo-Charged webpage Sales Letters.
I wish that I had this very special book a very long time ago!
Stephan Van Der Lingen